RATES, TERMS & DEFINITIONSCOMMERCIALSPrinciple Talent Day Rates- (10 Hours): Experienced talent - $500-$750+, Beginning talent - $300-$350 DGA Buyout Rates: 13-week buy is the day rate; 1 year buy is the day rate x 2 Additional Market Rates: 2-25 Units* is $15 per unit added to day rate, 25+ Units* is $6 per unit *Units are based on the population of the television market areas, defined as “Areas of Dominant Influence” (ADI’s.) Screen Actors Guild (SAG) weighting is used as the guideline for determining the number of units. Please contact the agency for market numbers. Extras Day Rates- (10 hours): All Extras - $150, non-union DGA Buyout Rates: 13-week buy is $150, Total buy is $2000 (no residuals are paid beyond the $2000) Dealer Spots For a dealer spot that is distributed nationally, the cost is “day rate x 3” for a 6-month buy. Any renewal is at the same cost. All day rates are the same as commercial. INFOMERCIALSALL TALENT Test Market Only: Cost is equivalent to “day rate” + applicable expenses. All day rates are the same as commercial. Buyout Rates: Total buy is the day rate x 3 AGENCY FEES Production Fee: 20% of total talent cost INDUSTRIALS PRINCIPLE TALENT Day Rates- (10 hours): Experienced talent - $500-$750+, Beginning talent - $300-$350 Half Day Rates- (5 hours): Experienced talent - $280-$350+, Beginning talent - $210-$245 DGA Buyout Rates: There are no buyout options. No residuals are paid. The talent is only paid for the shoot. EXTRAS Day Rates: Working a half day or less - $75, Working a full day - $150 AGENCY FEES Service Fee: 20% of total talent cost COMMERCIAL PRINT – Print is billed at an hourly rate Hourly Rate: $75-125/hour, two hour minimum DGA 1 Publication Buyout Rates: hourly rate x 2 Total Print Buyout Rates: 1 year buy-out x 3 LINGERIE & SWIMWEAR Hourly Rate: $125-175/hour, two hour minimum DGA 1 Publication Buyout Rates: hourly rate x 2 Total Print Buyout Rates: 1 year buy-out x 3 SPECIALTY MODELING Hourly Rate: $55-75/hour, two hour minimum DGA Buyout Rates: hourly rate x 2 PROMOTIONAL/TRADE SHOWSPROMOTIONAL, TRADE SHOWS, AND LIVE WORK INFORMAL, MANNEQUIN, SHOWROOM INTERNETInternet is considered to be a separate media. All billing is the same as print. TERMS
Rush Bookings - Inquiry or confirmation within 24 hours of booking will incur a 20% rush fee. DEFINITIONSPrincipal: Principal players are defined as talent playing the leading and supporting roles in a production. Generally, these are speaking roles; however, it is important to note that in some productions, a talent may be playing a principal role even if they are not speaking. Common sense usually dictates whether a role should be considered "principle", but whenever there is doubt; talent and agents should inquire, asking to see a full script and/or storyboards and/or the final edit of the spot if one has not been provided. It is also important to note that improvised dialogue "counts" as "speaking." Frequently, because a role has not been fully scripted, talent are instructed to "just make something up." If that dialogue is clearly audible and understandable (as opposed to background "walla,") then the talent should be considered a speaking, or principle player. Non Speaking Principal This occurs in a commercial where a talent is performing non-speaking "bits" as the sole or primary character in the spot. If the talent has contact with the product they are a principle. If the talent is fully recognizable they are a principle. Extra/Background The extra category exists for talent who has been hired to "fill in the background" of shot(s). Talent are not easily or readily recognizable, they are in the background (as opposed to being "featured" in the shot,) and they perform simple actions (such as walking through the shot, sitting at a restaurant table, etc.) Extras being “upgraded” to Principal If on set an extra is specifically directed to speak - even if the speech is not scripted - and that speech Is "understandable" in the context of the show (as oppose to being simply background noise, or "walla") the talent has been upgraded to principle status. However, an extra may be upgraded to principle status without speaking. (See Principle definition.) Extras may also be upgraded to principle statues during the final edit. In the cases, the talent should then receive the additional compensation. Knowing whether or not upgrading is happening during the editing stage is, of course, often difficult to surmise. One of the simplest guides for the talent on the set is whether or not they are being milked. If the talent is being milked then the reasonable assumption is that the talent's image and voice will be used and that talent is then considered a principle. For any unanswered question please e-mail us at booking@dgamodel.com |